Facebook Business Page Setup for Farmers’ Markets

Step-by-Step Set Up Process

Step 1: Create Your Business Page

1. Log into your personal Facebook account
2. Go to facebook.com/pages/create
3. Select “Business or Brand” → “Public Page”
4. Enter your official farmers market name
5. Choose primary category: “Local Business” or “Farmers Market” (whichever appears)
6. Add secondary categories: “Food & Drink,” “Agricultural Service”
7. Write a 101-character bio describing your market

Step 2: Complete Contact Information

Fill out EVERY available field:

• Business address (include GPS coordinates if possible)
• Phone number
• Email address
• Website URL
• Business hours (day-by-day including seasonal changes)

Step 3: Upload Visual Assets

Profile Picture:

• Upload size: 2048 x 2048 pixels
• Will display as circle – keep important elements centered
• Use your logo or clear market sign

Cover Photo:

• Upload size: 820 x 360 pixels
• Shows market atmosphere – vendors, customers, produce
• Place key info right of center (avoids profile picture overlap)

Step 4: Set Up Action Button

Choose from:

• “Start Order” (links to online ordering)
• “Learn More” (links to website)
• “Send Message” (opens Messenger)
• “Call Now” (direct phone call)

Step 5: Configure Page Settings

• Enable messaging
• Turn on reviews
• Set up automatic responses
• Add page administrators
• Enable two-factor authentication

Pre Set-Up Checklist

Before You Begin – Gather These Items:

• • Personal Facebook account (required to create business page)
  • Business name exactly as legally registered
  • Business address with specific directions and parking info
  • Phone number that will be actively monitored
  • Professional email address
  • Business hours, including seasonal variations
  • Logo or clear market sign photo (2048 x 2048 pixels)
  • Market atmosphere photo for cover (820 x 360 pixels)
  • Business license or registration documents
  • Brief description of your market’s unique value

• Apps You’ll Need:

  • Facebook app (for basic management)
  • Meta Business Suite app (primary management tool)

About Section Templates

Template 1: Community-Focused Market

“[Market Name] has served [Town/City] since [Year]. Open [Days] from [Time] to [Time], [Season]. Fresh local produce, artisan goods, and community connections. We support [X] local farms and accept SNAP/EBT. Located at [Address] with free parking.”

Template 2: Specialty Market

“Premium farmers market featuring organic produce, grass-fed meats, and artisanal products. [Days] [Time] at [Location]. Discover seasonal specialties from [County]’s finest farms. Supporting sustainable agriculture and healthy communities since [Year].”

Template 3: Year-Round Market

“[Market Name] – Your destination for fresh, local food year-round. Summer markets: [Schedule]. Winter markets: [Schedule]. Over [X] vendors offering everything from farm-fresh vegetables to handcrafted goods. [Address] – [Phone].”

Vanity URL Setup

Why it’s important

• Easy to remember & say aloud. Great for posters, radio mentions, and “see you Sunday—find us at facebook.com/DerryFarmersMarket.”

• Brand trust. A clean URL looks official; customers are less wary of clicking vs. a long string of numbers.

• Consistent everywhere. Use the same handle across Instagram, TikTok, Google Business, newsletters, and press—less confusion, stronger brand recall.

• Better tagging & word-of-mouth. Vendors, sponsors, and customers can tag @YourMarketName reliably.

• Print-friendly & QR-friendly. Shorter links fit on signs, tote bags, rack cards; cleaner QR codes scan faster.

• Local search/AEO boost (indirect). Consistent naming helps directories and articles cite you correctly, which supports discoverability.

• Prevents impersonation. Claiming your name stops others from grabbing it.

How to choose

• Aim for facebook.com/TownNameFarmersMarket or /TownNameMarket.

• Keep it short, timeless, and avoid years, hyphens, and extra punctuation.

• If your town name is taken, add a simple qualifier: /TownNameFM or /TownNameFarmersMkt.

• Match your other platforms (e.g., @TownNameMarket everywhere).

Set it up (quick)Go to your Facebook Page (as an admin).

1. Need 25+ page followers first
2. Edit your Page username (this creates the vanity URL).
3. Update the link across your website, Google Business Profile, event listings, email footer, and vendor media kits.

Pro tips

• fb.me/YourMarketName is an even shorter redirect you can print.

• m.me/YourMarketName opens Messenger—perfect for “Questions? Message us!” on signs.

• Create a UTM-tagged version for newsletters (behind a short link) to track clicks.