Getting Started: Digital Marketing Foundation
Simple, effective steps to get your market’s digital marketing off the ground, this is your starting place, with must-have tools you can build on over time.
Essential First Steps
These are the essential first steps every market should take to build visibility and reach customers online: setting up and perfecting your Facebook Business Page, creating effective Facebook event listings, optimizing your Google Business Profile, posting Google event listings, writing press releases that get noticed, and learning how to boost posts or run simple Facebook ads. These foundational tools are easy to implement, cost-effective, and make a big impact—no matter your market’s size or budget.
Inventorying Your Market’s Online Presence:
Taking stock of your current online presence helps identify what’s working, what’s missing, and where to focus next. It’s the essential first step in building an effective marketing plan.
Facebook Business Page
A Facebook Business Page is your market’s home base online, share updates, promote events, post vendor news, and connect with your community where they’re already spending time.
Google Business Profile
Setting up and optimizing your Google Business page helps customers find your market in search results and on maps. It’s free, easy to update, and boosts your visibility all season long.
Facebook Event Listings
Facebook Event Listings make it easy to promote market days and special events. They’re free, easy to share, and help boost attendance by reaching new and returning customers.
Extended Event Reach
Listing your events on platforms like Google, Eventbrite, local news sites, and community calendars helps more people discover your market and boosts your visibility across the region.
Press Releases
Press releases are a great way to share your market’s news with local media. Promote special events, milestones, or seasonal openings and help your market reach a wider audience.
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Maine Federation of Farmers Markets
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Contact
mffmmarketingguide@gmail.com