Showcase Partnership Potential
The Importance of The "Why Sponsor Us" Message
A clear “Why Sponsor Us” message helps your market move from asking for support to building partnerships.
This page is designed to help your market confidently explain its value to potential sponsors, why your market exists, why sponsorship matters, and how partners benefit from supporting your work. It brings together mission, impact, and visibility in one place, making it easier to communicate consistently across conversations, emails, and outreach efforts.
In this guide, you’ll find language and structure that:
- Explains your market’s role in supporting local farmers, food producers, and small businesses
- Positions sponsorship as a partnership, not just advertising
- Clearly outlines the visibility and recognition sponsors receive
- Frames market growth as a positive opportunity for long-term partners
- Reinforces the real community impact sponsorship makes possible
Ways to Use This Page
This content is intentionally flexible and can be used in many ways, including:
- As part of a sponsorship package
- As a PDF attachment for sponsorship outreach emails
- As a landing page or section on your website
- As a flyer at your market with a QR code
- As a brochure for networking or community events
- As a conversation guide for staff or board members
- As supporting language for grant applications or proposals
- As content to repurpose for emails, social posts, or sponsor recaps
You don’t need to use it everywhere at once. Start with one format that fits your current capacity, and expand as your sponsorship efforts grow.
Why Sponsor Our Farmers Market
A Meaningful Way to Support Your Community
Our farmers market exists to support local farmers, food producers, and small businesses while strengthening community connections and access to fresh, local food.
Sponsorship plays a vital role in making that possible. It helps keep the market accessible, vibrant, and sustainable—ensuring farmers can continue to earn, families can continue to shop locally, and the market remains a welcoming community gathering place.
Sponsorship is a way to invest directly in local agriculture, food access, and community wellbeing, right where you live and work.
More Than a Logo: A Real Partnership
We approach sponsorship as a partnership, not just a logo placement.
Our sponsors are actively acknowledged and thoughtfully integrated into the story of the market throughout the season. Recognition is consistent and intentional, designed to reflect the value of your support rather than a one-time mention or transactional advertisement.
We prioritize meaningful, ongoing recognition that builds trust with our audience and highlights the businesses that help make the market possible.
Visibility Through Trusted Marketing Channels
Sponsors receive visibility through the marketing channels we actively use and maintain, including:
- Website sponsor listings and banners
- Email newsletters
- Facebook and Instagram posts
- Event listings and blog content
- Printed materials and on-site signage
These channels allow us to highlight sponsors in ways that feel authentic, community-centered, and aligned with the market’s mission.
Our marketing channels continue to expand each season, increasing sponsor visibility and value over time.
A Growing Audience That Cares About Local
Our market attracts a community-minded audience that values local food, small businesses, and meaningful connections.
Shoppers include families, working professionals, retirees, and longtime residents—people who choose the market because they care about where their food comes from and who they support.
Our audience may be local, but it is highly engaged and places real value on businesses that invest in their community.
Sponsorship That Grows With the Market
Our market has clear plans to grow in the coming seasons through expanded marketing, programming, and outreach.
Sponsorship helps fund that growth, and partners who join us now become part of the market’s long-term story. Early sponsors benefit from alignment with a trusted community institution and increased visibility as the market continues to evolve.
Sponsorship today helps fund growth that benefits both the market and our partners in the seasons ahead.
Flexible Opportunities for Different Goals
We offer multiple sponsorship levels and flexible options to meet different goals and capacities.
Opportunities may include seasonal, annual, or event-based sponsorships, and we are always open to tailoring partnerships when it makes sense.
We’re happy to explore sponsorship options that align with your goals, values, and level of involvement.
Community Impact You Can Be Proud Of
Sponsorship supports more than just market operations. It contributes to:
- A stronger local food economy
- Increased access to fresh, local food
- Educational and community programming
- Partnerships and special events that bring people together
Your support does real, visible work; supporting farmers, strengthening small businesses, and helping the market serve its community more effectively.
Join Us as We Grow
We’d love to talk about how sponsorship can support both your business and our market’s continued growth.
Join us in building a stronger, more connected local food community.
Find Your Next Step With These Links
Fundraising Introduction
Intro to fundraising basics for markets: why it matters & how to get started.
Deciding What You’re Fundraising For
Clarify your fundraising goals so every ask has purpose and impact.
Funding Readiness Checklist
Checklist to assess if your market is ready to raise funds with confidence.
Sponsorship Pitch Guide
Pro tips on pitching sponsors so they see value in supporting your market.
Why Sponsor Us Messaging
Core messaging to explain sponsor benefits and market community value.
Sponsorship Tiers
Tiered sponsor levels that offer clear benefits and value for support.
Creating a Sponsorship Package
Build a sponsorship package that feels fair and motivates support.
Sponsorship Package — Example
Example package to model your own sponsor offerings and perks.
How to Find Sponsors
Strategies to identify and reach potential sponsors for your market.
Sponsorship Emails
Email templates to pitch sponsors without the guesswork.
Corporate Grant & Sponsorships
Guide to writing strong applications for grants and corporate support.
In-Kind & Service-Based Sponsorships
Leverage non-cash sponsors who give goods, services, or staff time
Year-End Sponsor Thank-You
Thank-you templates to recognize sponsors and keep relationships strong
AI-Ready Prompt Templates
AI prompt templates to speed writing grant and sponsorship responses.
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Maine Federation of Farmers Markets
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Contact
mffmmarketingguide@gmail.com














